Last updated: 20.10.2026. This privacy statement is also available in Dutch. In case of any discrepancy, the Dutch version prevails.
architour organises architecture tours, talks and audio tours in the Netherlands. We work mainly for business clients, often through intermediaries such as travel agencies, tour operators and DMCs. architour vof is the controller for the processing of personal data described in this statement.
architour vof, Utrechtsedwarsstraat 30B, 1017 WG Amsterdam, the Netherlands. Chamber of Commerce (KvK) 71387331. Email: info@architour.nl, phone: +31 6 12 46 46 28.
architour does not have a data protection officer. For questions about privacy, please contact info@architour.nl.
This statement applies to everyone whose personal data we process: contact persons at clients and intermediaries, participants in tours and talks, guides and other partners, newsletter recipients and visitors to architour.nl.
We only process the data we need for a specific purpose. Below you can read, for each activity, which data is involved, on which legal basis under the General Data Protection Regulation (GDPR) we process it and how long we keep it.
When you contact us via the contact form, by email or by phone, we process your name, the name of your organisation, your email address and phone number, and details of the requested tour such as date, number of participants and wishes. We use this data to answer your enquiry and prepare a quote. As our clients are organisations, we do so on the basis of our legitimate interest in communicating with (prospective) business clients. If you are a sole trader, the legal basis is taking steps prior to entering into a contract. If an enquiry does not lead to an assignment, we delete your data 24 months after the last contact.
To organise a tour, we usually only need the name and contact details (phone and email) of a contact person or group leader, the number of participants and the programme. Occasionally, building owners or architecture firms require a list of participants’ names for a visit. Only in that case do we ask for such a list.
We process this data to carry out the agreed tour. The legal basis is the performance of the contract with the client. For the data of contact persons and participants, who are not themselves party to the contract, the legal basis is our legitimate interest in performing that contract. We delete participant lists and other operational data no later than 6 months after the tour.
When we book a restaurant for a group or adapt the programme, we preferably only ask for numbers, without names, for example “two people gluten-free”. Allergies or physical impairments linked to a named person are health data. We only process such data with the explicit consent of the person concerned and delete it no later than 1 month after the tour.
We only publish photos in which participants can be recognised, for example on our website or social media, with their explicit consent. You can withdraw this consent at any time; we will then remove the photo as far as it is within our control.
For invoicing, we process the name and details of the client and the contact person, as well as invoice and payment data. Dutch law requires us to keep our accounts for seven years. The legal basis is therefore a legal obligation.
In our feedback form you can enter your name, organisation, the tour location, the guide’s name, a rating and comments. We use this information to improve our tours and pass the feedback on to our guides. The legal basis is our legitimate interest in improving the quality of our tours. We keep the responses for 24 months.
From time to time we send a newsletter to business contacts such as travel agencies, tour operators and previous clients. For this we use name, organisation and email address. For existing business relations, the legal basis is our legitimate interest in informing them about our services; in other cases we ask for consent in advance. Each newsletter contains an unsubscribe link. After you unsubscribe, we no longer use your email address for the newsletter. We send the newsletter via Mailchimp.
For the guides and suppliers we work with, we process name, contact details, arrangements and invoices in order to plan and settle assignments. The legal basis is the performance of the contract. We keep this data for the duration of the cooperation and 24 months thereafter; invoices for seven years.
Our website is hosted by Hostnet in the Netherlands. Each visit records technical data such as your IP address in server log files. This is necessary for a secure and functioning website (legitimate interest). This data is kept in accordance with Hostnet’s retention periods.
We use functional cookies that are needed for the website to work. Analytics cookies from Google Analytics, which we load via Google Tag Manager, are only placed if you give your consent. When you first visit the website, a cookie banner appears in which you can accept or decline cookies or choose per category. You can change your choice or withdraw your consent at any time via the cookie settings button on the website.
Our website contains links to our pages on Facebook, Instagram, LinkedIn and YouTube. These are links only, not embedded content, so no data is passed on to these platforms unless you click a link. If you do, the privacy statement of the platform concerned applies.
We often receive personal data not from you directly but from your employer, the organiser of your trip or an intermediary such as a travel agency, tour operator or DMC. This concerns the data listed above, usually only the name and contact details of a group leader and the number of participants, and occasionally a list of names for a building visit.
Anyone providing us with participants’ data must be entitled to do so (Article 18 of our Terms and Conditions). We ask clients and intermediaries to pass this privacy statement on to participants.
We only share personal data with parties involved in carrying out an assignment, and only to the extent necessary.
Guides. Our tours are led by freelance guides working on our behalf. They receive, for example, the name and phone number of the group leader. They may only use this data for the tour concerned, as agreed with them in writing.
Transport companies, restaurants and venues. Boat and coach operators, restaurants and venues where we make bookings receive the data they need for their own services, usually only the number of participants and the name of a contact person. They are responsible for their own processing of this data.
Hosts of visits. Building owners, architecture firms and other hosts receive a participant list if they need it to grant access to a building.
Service providers. We use a number of service providers who process data on our behalf (see section 6). We have data processing agreements with them.
Public authorities, where we are legally obliged to do so.
We do not sell personal data.
We work with the following service providers: Hostnet (Netherlands) for website hosting and email, Exact Online (Netherlands) for accounting and invoicing, Mailchimp (The Rocket Science Group LLC, United States) for sending our newsletter, and Google (Google Analytics and Google Tag Manager) for website statistics, only if you have given your consent.
Mailchimp and Google may process data in the United States. Such transfers take place on the basis of the EU-US Data Privacy Framework, in which Mailchimp and Google participate, or the European Commission’s standard contractual clauses. All other data is processed within the European Economic Area.
We take appropriate technical and organisational measures to protect your data, such as secure connections, restricted access to data and password protection.
Without the details of a contact person and the number of participants, we cannot organise a tour. Other data, such as in the feedback form, is provided voluntarily. We do not use automated decision-making or profiling.
You have the right to access your data, to have it corrected or erased, to restrict its processing and to data portability. You can object to processing based on our legitimate interest. Where you have given consent, for example for cookies, the newsletter or photos, you can withdraw it at any time.
Please send your request to info@architour.nl. We will respond within one month. To prevent misuse, we may ask you to verify your identity.
If you are not satisfied with how we handle your data, you can lodge a complaint with the Dutch Data Protection Authority, the Autoriteit Persoonsgegevens (www.autoriteitpersoonsgegevens.nl).
We may update this privacy statement. The date at the top shows when it was last changed.